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Exclusive Asahi UK Research Reveals Growing Year-Round Moderation Opportunity for Pubs & Bars
Exclusive research from Asahi UK reveals only 1 in 5 beer drinkers abstained from alcohol for the whole of January, but more than half (57%) plan to moderate for the rest of the year[1] The percentage of those abstaining from alcohol in January dropped by -10ppts vs last year, with 53% of ...
Mindfulness is Mainstream: The Night Out is Evolving
New research from Time Out and Peroni Nastro Azzurro 0.0% reveals how modern drinking culture is being shaped by three forces: The Moment, The Energy and The Taste. Click here to download the full report. The meaning of a night out is shifting. What was once framed as a wellness trend or tem...
Asahi Invests in Future of Sustainable Barley Farming
Asahi UK partners with Boortmalt and British farmers to support adoption of regenerative agriculture practices for barley – a core beer ingredient The collaboration aims to lower greenhouse gas emissions from barley, as part of Asahi UK’s ongoing work to reduce the environmental impacts of its...
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We help create value - with desirable brands, and a global network to draw upon, service, knowledge and experiences - we provide better drinking occasions that are worth more.
